The 6 Best Signature Managers for Google Workspace Customers
Anna GutierrezIT and marketing leaders at organizations that use Google Workspace often seek a signature manager. This helps to standardize Gmail signature formats and user information across most or all employees.
The many benefits of using a signature manager include enhancing trust, credibility, compliance, promotional activity, and brand visibility.
Some signature managers are designed specifically for Google Workspace. In contrast, others work across multiple platforms, including Microsoft 365 and Microsoft Exchange.
The best-fit signature manager for your organization depends on your requirements and budget. While signature managers don’t require extensive support, it’s worth checking user reviews regarding vendor responsiveness, should any issues arise.
Google Workspace Specific Managers
These are signature apps specifically designed for organizations that use Google Workspace and, therefore, Gmail.
The apps prioritize seamless integration with Google services, including the Google Workspace Directory, Organizational Units (OUs), and Groups.
Organizations committed to the Google ecosystem often find that these solutions offer a more familiar and intuitive user experience.
Signature Manager for Gmail
Signature Manager for Gmail, developed by Google-certified partner HiView Solutions, is designed as a simple tool. It is for Google Workspace administrators to centrally create and manage email signatures.
The app allows admins to create signatures using templates or an intuitive editor. It then automatically populates user details in email signatures by syncing with the Google Workspace Directory.
Signature Manager for Gmail simplifies brand consistency. It enables targeted deployment of signatures to specific users, groups, or organizational units. Additionally, it makes it easy to insert legal disclaimers and promotional banners.
How it stands out from the crowd: Signature Manager for Gmail’s support for up to 300 users at only $500 per year is highly attractive. Thus, it appeals to SMBs, educational institutions, and nonprofit organizations looking for simple, inexpensive signature management.
SignatureSatori
SignatureSatori is an email signature app built for Google Workspace that enables centralized management and automated signature generation.
The app seamlessly syncs user data from the Google Workspace Directory. It lets admins create signatures using pre-made templates, a drag-and-drop editor, or direct HTML.
Beyond brand consistency, this tool turns emails into a marketing channel. It makes it easy to add and A/B-test promotional banners and calls to action for different teams.
How it stands out from the crowd: For organizations that plan to change signatures only a few times per year, the app offers an optional token-based plan. This option is less expensive than its standard user-based pricing.
Cross-Platform Signature Managers
These apps serve a broader audience by addressing both Microsoft and Google organizational customers. As such, they have a larger Total Addressable Market (TAM) than Google-specific signature management vendors.
Exclaimer
Exclaimer is a market-leading, cross-platform email signature management solution. It is used by thousands of companies to centrally control signatures across Microsoft 365, Microsoft Exchange, and Google Workspace.
The platform automatically pulls user data from the company’s directory, such as Microsoft Active Directory or Google Workspace Directory. This helps to populate standardized, professional templates for all employees.
How it stands out from the crowd: Exclaimer is the only email signature software to hold all three certifications: SOC II Type 2, ISO 27001, and ISO 27018.
Bulk Signature
Bulk Signature is a centralized email signature management tool that integrates with both Microsoft 365 and Google Workspace. It ensures brand consistency across platforms.
It simplifies deployment by syncing user data directly from the organization’s directory and automatically adding standardized signatures to users’ inboxes.
How it stands out from the crowd: Promotional banners can be scheduled to run for specific time periods. This allows customers to plan marketing campaigns and have promotions automatically start and end. Reporting includes the number of banner clicks and the click-through rate.
WiseStamp
WiseStamp is a signature manager that provides centralized control for enterprises using Microsoft 365, Microsoft Exchange, or Google Workspace.
The company boasts a number of enterprise clients, including Mitsubishi, Paycom, and Tupperware.
How it stands out from the crowd: The application is GDPR- and CCPA-compliant, which is important to many enterprises
Newoldstamp
Newoldstamp is an email signature management and marketing platform designed for mid-sized to enterprise-level businesses. It is compatible with Microsoft 365, Microsoft Exchange, or Google Workspace.
Its strong focus on marketing enables teams to run targeted banner campaigns within signatures. They can A/B-test their effectiveness and track metrics such as impressions and clicks to drive engagement.
How it stands out from the crowd: Newoldstamp works with several email service providers, including SendGrid and MailChimp.
For IT and marketing leaders at organizations using Google Workspace, there are several strong options for standardizing email signatures. Depending on your budget and business requirements, one of the above-listed options should fit the bill.