Global Email Signature Standardization for 10,000+ Users

Global Email Signature Standardization for 10,000+ Users

September 25, 2025
Anna GutierrezAnna Gutierrez

How Ferreyros used Signature Manager for Gmail to merge business specific data and ensure brand consistency across LATAM.

About Ferreyros

Ferreyros, a major reseller of CAT heavy equipment, operates across multiple countries in Latin America. Their communications team identified a key challenge: ensuring that every employee’s email signature reflected consistency, accurate data, and corporate branding across a global workforce.

To solve this, they implemented Signature Manager for Gmail, using the Spanish-language version of the application to standardize signatures for their employees within Google Workspace.

Customer Needs

ChallengeDetails
Large user baseFerreyros manages more than 10,000 users in Google Workspace, all of whom need consistent email signatures.
Business-specific dataThe company required custom field mapping to display information unique to their operations (such as divisions, branches, or technical specialties).
Directory integrationThey needed to merge Google Workspace Directory data with custom fields, so employee signatures always stay accurate and up to date.

Solution

Ferreyros leveraged Signature Manager for Gmail to:

  1. Deploy consistent corporate signatures. 
  2. Automate data mapping using dynamic placeholders and custom fields from the Google Workspace Directory.
  3. Segment deployment so employees received the correct signature based on OU, group, or domain.

Key Features Used

  • Dynamic placeholders to map data from into signatures, including custom fields.
  • Professional templates & editor to design branded signatures aligned with corporate standards.
  • Targeted deployment to assign different signatures to users, groups, OUs, or domains.
  • Optional banners & disclaimers for legal or promotional communications.

Results

  • Consistent branding across more than 10,000 users, with every email reflecting Ferreyros’ corporate identity.
  • Time savings for admins, since signatures no longer need to be set up or maintained manually by individual employees.
  • Accurate and up-to-date data, with role, branch, and regional information automatically reflected in signatures.
  • Scalability, ensuring that new users automatically receive the correct signature as soon as they are added to Workspace.

Recommendations

  • Keep the Google Workspace Directory clean and up to date.
  • Define custom fields clearly before deployment.
  • Use flexible templates for regional variations while maintaining brand consistency.
  • Review signatures regularly to ensure accuracy and alignment.

Conclusion

For Ferreyros, Signature Manager for Gmail became a vital tool for strengthening brand identity, improving efficiency, and ensuring every employee presents a professional and consistent image in their email communications. With its ability to integrate custom data and deploy signatures at scale, the solution met the company’s complex needs across its Latin American operations.